Identity | Social Impact

Sewa Geet

Our point of view 
Best for :

  • Presenting a major cause for action step for wide dissemination for  stake-holders and social media

Specs and best practices : 

  • Cost range : Rs. 15+ lacs (excluding playback singer)
  • Key cost factors : concept / story development, shooting at multiple / remote locations, music, editing & post-production, singer
  • Turnaround time of approximately 7-8 weeks
  • Key time factors : concept / story development, tutoring of participants, shooting at multiple / remote locations, editing & post-production, music
  • Ideal length - 4 minutes
  • Social media version - keep it topical and text-oriented :
  • Needs use of subtitles for Facebook, an on-screen call-to-action, time duration upto 60 seconds for Facebook
  • Pin a video to the top of the page to introduce the brand or highlight a new product
  • Upload videos directly to Facebook – to give accurate analytics and better visibility in the feed
  • For Instagram, avoid subtitles or heavy text (keep it really short - maximum up to 45 seconds)
  • For Twitter, videos that have text are 11% more likely to be viewed, and they have 28% higher rates of completion