Learning & Knowledge | Skill Development | Live Action
Sales Training
Our point of view
Specs and best practices :
Skill development videos could be deployed in various ways – i.e. uploaded on online platforms (e.g. youtube, vimeo) or on proprietary / 3rd party learning management systems
They would be accessed on laptops or mobiles or tablets
These videos could also have interactivity elements (e.g. quizzes)
The above needs to be specified at the beginning of the project – so resolution, aspect ratio, layout etc. can be suitably addressed
Cost range : Rs 1-1.5 lacs – costs can be optimised by shooting as many modules as possible in a single day, at the same location
Key time factors : script (from client), availability and tutoring of participants, editing & post-production, interactivity
Duration of video is a function of the topic being covered – however, studies have shown that interest wanes after around 7 minutes – so some form of break (a quiz or a recap) is recommended
