Products & Services | Introduction & Benefits | Live Action

ITC Smart Onions

Our point of view
Best for :

  • Short promos 
  • Creating contextual promotions for experiential products 

Specs and best practices : 

  • Cost range : Rs 1-1.5 lacs
  • Key cost factors : editing & post-production
  • Turnaround time of approximately 2-3 weeks
  • Key time factors : script (from client), availability and tutoring of participants, editing & post-production
  • Ideal length – 90 seconds 
  • Social media version - keep it topical and text-oriented :
  • Needs use of subtitles for Facebook, an on-screen call-to-action, time duration upto 60 seconds for Facebook
  • Pin a video to the top of the page to introduce the brand or highlight a new product
  • Upload videos directly to Facebook – to give accurate analytics and better visibility in the feed
  • For Instagram, avoid subtitles or heavy text (keep it really short - maximum up to 45 seconds)
  • For Twitter, videos that have text are 11% more likely to be viewed, and they have 28% higher rates of completion