Gartner Tech Trends 2018
Our point of view
Specs and best practices :
- Insight videos could be deployed in various ways – i.e. uploaded on online platforms (e.g. youtube, vimeo) or on proprietary / 3rd party learning management systems
- They would be accessed on laptops or mobiles or tablets
- These videos could also have interactivity elements (e.g. quizzes)
- The above needs to be specified at the beginning of the project – so resolution, aspect ratio, layout etc. can be suitably addressed
- A 5-minute narrator-led video would cost around Rs 50,000/- (excluding narrator charges) – costs can be optimised by shooting as many modules as possible in a single day, at the same location
- Turnaround time of approximately 1-1.5 weeks (after script finalisation)
- Duration of video is a function of the topic being covered – however, studies have shown that interest wanes after around 7 minutes – so some form of break (a quiz or a recap) is recommended
- Key cost factors : interactivity, multiple narrators / role-play, days of shoot, editing & post-production
- Key time factors : script (from client), availability and tutoring of narrators, interactivity
