humminglive

EY

Our point of view

Best for :

Specs and best practices :

Cost range : Rs. 1-1.5 lacs (excluding actors)
Key cost factors : actors, music
Turnaround time of approximately 3-4 weeks
Key time factors : script (from client), arranging rare footage
Ideal length - 3 minutes
Social media version - keep it topical and text-oriented :
Needs use of subtitles for Facebook, an on-screen call-to-action, time duration upto 60 seconds for Facebook
Pin a video to the top of the page to introduce the brand or highlight a new product
Upload videos directly to Facebook – to give accurate analytics and better visibility in the feed
For Instagram, avoid subtitles or heavy text (keep it really short - maximum up to 45 seconds)
For Twitter, videos that have text are 11% more likely to be viewed, and they have 28% higher rates of completion