Bharti AXA
Our point of view
Best for :
- Established brands
- Building a brand with topical causes that create a positive consumer perception
Specs and best practices :
- Cost range : Rs. 3-4 lacs
- Key cost factors : concept / story development, shooting at multiple / remote locations, music, editing & post-production
- Turnaround time of approximately 2-3 weeks
- Key time factors : concept / story development, shooting at multiple / remote locations, tutoring of participants, editing & post-production
- Ideal length – 90 seconds ; a series to create impact in digital media
- Social media version - keep it topical and text-oriented :
- Needs use of subtitles for Facebook, an on-screen call-to-action, time duration upto 60 seconds for Facebook
- Pin a video to the top of the page to introduce the brand or highlight a new product
- Upload videos directly to Facebook – to give accurate analytics and better visibility in the feed
- For Instagram, avoid subtitles or heavy text (keep it really short - maximum up to 45 seconds)
- For Twitter, videos that have text are 11% more likely to be viewed, and they have 28% higher rates of completion
