Products & Services | Experience | Live Action

Airtel Wi-Fi

Our point of view 
Best for :

  • Established brands with new product ventures
  • Using influencers’ consumer stories to relate service experience to audiences 

Specs and best practices : 

  • Cost range : Rs. 75,000/- to Rs. 1 lac
  • Turnaround time of approximately 2-3 weeks
  • Key time factors : concept / story development
  • Ideal length – 25-30 seconds
  • Social media version - keep it topical and text-oriented :
  • Needs use of subtitles for Facebook, an on-screen call-to-action, time duration upto 60 seconds for Facebook
  • Pin a video to the top of the page to introduce the brand or highlight a new product
  • Upload videos directly to Facebook – to give accurate analytics and better visibility in the feed
  • For Instagram, avoid subtitles or heavy text (keep it really short - maximum up to 45 seconds)
  • For Twitter, videos that have text are 11% more likely to be viewed, and they have 28% higher rates of completion