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Goa
For over 15 years, I have been delivering consumer-centric experiential solutions, along with better quality conversations and relationships, for multiple Brands across categories and industries including FMCG, Retail, Hospitality, Media & Entertainment.
Brand management & Experience design, Transmedia storytelling, Content marketing, Integrated media strategy, brand management, Experience design, digital strategy
Production House (Ads and Digital Videos)
Does your child give such innovative reasons to stay away from his boring tiffin? Ab no bahana for tiffin. Make boring tiffin yummy with Kissan creamy spread and Kissan Ketchup Series: https://www.youtube.com/watch?v=dRDkZvNVEe0 https://www.youtube.com/watch?v=S99XIdycrBs https://www.youtube.com/watch?v=CWcDFhAYqYw https://www.youtube.com/watch?v=Vu_IcXRr1h0 https://www.youtube.com/watch?v=5oIlhBEA93c https://www.youtube.com/watch?v=IVXbIGBj0qU https://www.youtube.com/watch?v=nLCHsfXECfc
How often does your child bring home his tiffin without eating it? Do you want to make sure he eats it completely? Watch these video & make it happen!
Innovating your brand - purpose, concept, solutions, experiences, extension, optimisation - for profitable growth. More than a buzzword, it's integral to the health of a brand.
From Product Placement to Branded Entertainment Branded Entertainment is a term to describe a more contemporary, sophisticated use of product placement, and can been defined as the integration of advertising into entertainment content, whereby brands are embedded into story-lines of a film, television program, or other entertainment medium. The term has been widely used by the advertising industry for some time, and usually involves co-creation and collaboration between entertainment, media and brands
PATRIOTISM KNOWS NO LANGUAGE. We're a nation of 1.2 billion who speak over 20 languages. If we all love our language to the point of discriminating against others, our tongues will become the swords that'll divide this land. Let us, together, start a movement to celebrate our differences. Please give your opinion, on how we can spread the light of unity. Jai Hind!
Real FM is a brand inspired film about courage, inspiration, friendship and determination of a few young women. MTV Films inspired by Sunsilk presents Real FM.
An insight into HUL's stunning mobile marketing initiative that has taken rural Bihar and Jharkhand by storm. 180030000123 That's the number Hindustan Unilever (HUL) uses to inject a dose of entertainment into the lives of millions of rural Indians and up its business in these areas. 'Missed call lagao, muft manoranjan pao' is the tagline of HUL's eight-month-old Kan Khajura Tesan (or KKT), an on-demand, entertainment channel on the mobile platform. KKT is a 'mobile radio', that provides free entertainment to people who live in the 'media dark' regions of Bihar, Uttar Pradesh (UP) and Jharkhand, India's Hindi- and Bhojpuri-speaking belt. The content is interspersed with ads for HUL's brands. KKT claims to have over 12 million users (source: Ozonetel Systems, HUL's cloud telephony platform for KKT). And the rate of growth has been rapid. In a presentation created for the Cannes Lions jury, KKT claimed eight million subscribers in six months. New users are being added at a staggering rate of 45,000-50,000 people a day, which is roughly over 1,800 new users every hour and 8-10 lakh unique consumers every three weeks. The campaign won four Lions (three Gold, one Bronze).
Close Up gave 10 couples a chance to skydive and experience that adrenaline rush of love with their partners at Aamby Valley on Valentine's Day!
Cannes winner 2014 & '15: Kan Khajura...
Emvies 2014 Winner : Real FM (MTV Fil...
Emvies 2014 Winner : Unilever's Brand...
Branded Content series : 'The superHI...
Tiffin na khaane ke bahane (Kissan br...
2012-13 Brand Innovation work showreel
2012-13 Branded Entertainment work sh...
Valentines Day | Close Up Presents Co...
Cannes Winner 2011: The Silent Indian...
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